THE UNESSENTIAL COLLECTION
DIGITAL
Insight: Every fashion brand have these seemingly infinite amount of “essentials” collection even when they’re not.
Idea: Diesel will twist this fashion industry trope by releasing the first unessential collection where they admit putting form before function in their latest collection.
Credits:
Copywriter – Arief Dharmawan Britantio
Art Director – Ioana Marinescu, Tracy Kintu
Creative Director – Sandra Bold, Marie Poumeyrol
the furniture of your dreams
THE UNESSENTIAL COLLECTION
When every fashion brand have these seemingly infinite amount of “essentials” Diesel dares to be different. Diesel will twist this fashion industry trope by releasing the first unessential collection where they admit putting form before function in their latest collection.
Credits:
Copywriter – Arief Dharmawan Britantio
Art Director – Ioana Marinescu, Tracy Kintu
Creative Director – Sandra Bold, Marie Poumeyrol