SEARCH BEAUTIFUL
DIGITAL
Insight: 7 in 10 girls have body esteem issues, and when they have no one to talk to they will look to the internet.
Idea: Working with Google, Dove wants to change this behavior by implementing body positive auto correct on search terms that is related to negative self esteem.
Credits:
Copywriter – Arief Dharmawan Britantio
Art Director – Andres Felipe Rincon
Tutor – David Stadtmuller
SEARCH BEAUTIFUL
7 in 10 girls have body esteem issues, and when they have no one to talk to they will look to the internet. Working with Google, Dove wants to change this behavior by implementing body positive auto correct on search terms that is related to negative self esteem.
Credits:
Copywriter – Arief Dharmawan Britantio
Art Director – Andres Felipe Rincon
Tutor – David Stadtmuller
