THE PACT WITH LILITH
CAMPAIGN
Would diehard Diablo fans give their life for the game?
For SEA launch of Diablo IV, six vessel made in the image of the game’s main villain are given to hardcore Diablo fans. This allows them to put their remains inside upon their eventual death.
Resulting in a diabolical ceremony where they take their love for the game to the afterlife.
Credits:
Creative Director – Maurice Wee
Associate Creative Director – Marielle Noones
Senior Copywriter – Angela Alcala
Copywriter – Arief Dharmawan Britantio
Art Director – Eslyn Heng
Six chosen gamers from SEA attend a dark ceremony where they get to finalize their pact.
A vessel made in the image of the blessed mother with customized engravings.
A dark “merch” inspired by the dark themes of the game itself.
THE PACT WITH LILITH
For the SEA launch of Diablo IV, six hardcore fans of the game willingly gave their afterlife for the game. Encasing their soul on a vessel in which they’ll put their remains upon their eventual death.
Credits:
Creative Director – Maurice Wee
Associate Creative Director – Marielle Noones
Senior Copywriter – Angela Alcala
Copywriter – Arief Dharmawan Britantio
Art Director – Eslyn Heng