LOCAL FLEX
INTEGRATED
Problem: Local businesses are struggling to make ends meet during the pandemic.
Insight: While millennials ignored these local businesses we noticed these businesses have major cameos in the hottest music videos nowadays.
Idea: We decided to connect the dots by creating the Local Flex campaign. Where we give local businesses the exposure they need by encouraging millennials to Flex Locally at small shops in their area.
Young Shits June 2021 – Winning Entry
Credits:
Copywriter – Arief Dharmawan Britantio
Art Director – Tracy Kintu
LOCAL FLEX
Local businesses are struggling to make ends meet during the pandemic. While millennials ignored these local businesses we noticed these businesses have major cameos in the hottest music videos nowadays. We decided to connect the dots by creating the Local Flex campaign. Where we give local businesses the exposure they need by encouraging millennials to Flex Locally at local businesses in their area.
*Young Shits June 2021 – Winning Entry
Credits:
Copywriter – Arief Dharmawan Britantio
Art Director – Tracy Kintu
